Shared screenings where everyone marks the film live.
Ready to pilot · tested in class
02
A feedback framework for creative work.
Available today · 6 guides published
03
MIND THE CREATURE
Redesigns reading: books become relational maps.
Ready to pilot · 3 books mapped
04
TAKE ONE
No timeline, and one film made by many authors.
Open to shape · working prototype
← MindsThe mirror 96%
Demo preview · simulated cohort
The mirror 21:04
You say editing is conflict. What about the long take?
You 21:06
The long take moves the conflict into the frame. The actor makes the cut.
The mirror 21:09
Then rhythm comes from time, not from the cut.
05
eMeM.
Text-only social learning: people connect through ideas.
Ready to pilot · simulated cohort
02 / 29
Chapter 01 / 05
01
Watching together, redesigned.
Shared screenings · Live marks · Film analysis
Ready to pilot · tested in class
01 EditMap02 EVALA03 Mind the Creature04 TAKE ONE05 eMeM
03 / 29
01 · EditMap
ScreeningReviewStudioExplore1 / 4
Module 1 · Screening
Everyone on the same frame.
One film, one room, everyone marking it live from their own phone, without stopping it. Watching becomes active: people look closer and stay deeper inside the film.
HHost
ROOM
FILM, ON THE HOST’S SCREEN ONLY
G1Guest 1
111122
G2Guest 2
222112
G3Guest 3
221122
1
Room in seconds: a room code, a Wi-Fi join link and a projector link.
2
Two-button reactions: 1 for a problem, 2 for something beautiful.
3
The film stays home: guests never receive the file.
04 / 29
01 · EditMap
ScreeningReviewStudioExplore2 / 4
Module 2 · Review
Every reaction, back on the cut.
After the screening, all reactions land on one timeline. Click a marker and the moment replays, so the room talks about the cut, not about memory.
1
1
A guest at the controls
the host can hand the projector to a guest, who drives it from their laptop.
2
2
Draw, note, export
draw on the frame, add notes, export the cue sheet to Resolve.
3
3
Mine and others
every guest’s markers on a shared timeline, filtered by author.
05 / 29
01 · EditMap
ScreeningReviewStudioExplore3 / 4
Module 3 · Studio · 7 menus, 21 views
Emotion, story, rhythm. Only rhythm is measurable.
01 EditMap02 EVALA03 Mind the Creature04 TAKE ONE05 eMeM
08 / 29
02 · EVALA
Feedback framework
A shared language for feedback.
EVALA is a framework for observing creative work before judging it. Each guide takes one discipline, from editing to sound, through ten concepts, so editors, directors, clients and creative teams can discuss the same choice in the same words.
EENGAGEobserve first, judge later
VVALUErecognise what works and why
AASSESSwhat can be refined and why
LLEARNobservation becomes understanding
AAPPLYunderstanding goes into practice
The Film Editing guide · cover, method, one concept
Viewan expert perspective, paraphrased, not quoted.
AvailableFilm Editing · Video Editing · Visual Effects · Color Grading · Sound Design · Film Scoring
10 / 29
02 · EVALA
The final score
Ten ratings, one clear picture.
The last page of every guide adds the ten concepts into an overall score, names the three strongest and the three to refine, and leaves room for a few direct notes. It fills itself in as you rate.
Scores itselfeach rating updates the total and the label, from Limited to Exceptional
Strengths firstthe three strongest concepts, before the three to refine
Ready to sendexports as a PDF to keep or send to the client
A real export · Video Editing guide, feedback summary
11 / 29
02 · EVALA
Roadmap
Six guides today. About a hundred on the way.
The ten-concept method works for any creative field. Film comes first; every other family is in development.
02PhotographyPortrait · Street · Documentary6 in development
03Graphic DesignLogo · Brand Identity · Typography8 in development
04Digital DesignUX · UI · Web Design6 in development
05Animation & Motion2D · 3D · Motion Graphics6 in development
06WritingCopywriting · UX Writing · Fiction6 in development
07Music & AudioProduction · Podcast · Composition4 in development
08Creative TechnologyGenerative AI · Creative Coding2 in development
09Fine ArtPainting · Drawing · Illustration15 in development
10Fashion & CraftFashion · Textile · Jewelry8 in development
11Architecture & SpaceInterior · Exhibition · Set Design6 in development
12ComicsComic Art · Graphic Novel · Manga5 in development
13GamesGame Art · Level Design · Narrative6 in development
14Theatre & PerformanceActing · Directing · Stage Design6 in development
15Emerging PracticesGenerative Art · Interactive Art4 in development
Why it mattersEach new family opens a new market: design studios, photographers, game studios, theatres.
12 / 29
Chapter 03 / 05
03
MIND THE CREATURE
Reading is linear. Ideas are not.
Redesigning reading as relational maps
Ready to pilot · 3 books mapped
01 EditMap02 EVALA03 Mind the Creature04 TAKE ONE05 eMeM
13 / 29
03 · Mind the Creature
Redesigning reading
A book, taken out of linearity.
A book is read line by line, but its ideas connect in every direction. Mind the Creature lays them out as a map.
Then you answer it: drag from any idea in the book and add one of your own. Reading becomes a conversation.
Book → mapDrag to answerLearn by linking
MIND THE CREATURESave · ● No changes
the book’s orderyour map
IDEAPattern Recognition1
QUESTIONInvisible or Self-Referential?2
DECISIONOption 1: Build Up3
IDEAMicrobeats4
EVENTNever Been Kissed: Where You Cut5
IDEALearn Beats from Acting6
MY NOTEThe rhythm of my scene
14 / 29
03 · Mind the Creature
From contents page to a map of ideas.
01The contents become a map
The book opens as a map of chapters, in the author’s order. Each chapter is a sequence.
02Step into a chapter
A double-click opens the sequence in a new tab.
03Ideas link freely
Clips have types (question, idea, decision, event), and the wires carry labels: “then decide”, “learn from”.
04Every clip points back to the text
From any clip you reach the passage and the page it comes from.
Library with bins and smart binsMinimapEach project saves as a single file that opens anywhere
Three books mapped so far, and the method fits any non-fiction title: Documentary Editing (Jacob Bricca), The Film Editing Room Handbook (Norman Hollyn) and The Loop (Jacob Ward).
15 / 29
03 · Mind the Creature
Beyond books, any project.
The same canvas maps research, a documentary’s material or a pitch, with the vocabulary of an edit suite.
Clips & sequencesideas, questions, decisions and events, grouped the way an edit is.
Bins & smart binsa library that sorts itself as the map grows.
Backdrops & preview monitorframe a section; play images and video right inside the map.
One filethe whole project saves as a single file that opens anywhere.
Next · in designThe Creature
An optional AI that sees only the sequences you wire to it. It proposes changes as ghost clips; nothing moves until you approve. The app works fully without it.
THE CREATURE
SEQUENCEChapter 3 · Rhythm
SEQUENCEInterview selects
PROPOSEDNew clip: “Pace of the opening”Approve · Discard
16 / 29
03 · Mind the Creature
Two ways to grow.
From one book mapped on request to a format that ships with every copy.
01ServiceBook-to-map conversion
A paid service: a book is mapped into Mind the Creature, its chapters, ideas, questions and decisions, each linked back to its page. For authors, publishers’ backlists, course designers and training teams.
→
Today · 3 books already mapped
02PublishingThe MTC edition
With publishers, every book ships with its map in the MTC format, sold alongside the EPUB or unlocked from the printed copy. Readers move between the text and its relational map.
EPUB / print+MTC map
Next · a pilot with one publisher
17 / 29
Chapter 04 / 05
04
TAKE ONE
No timeline. Many authors.
No timeline · Shared filmmaking
Open to shape · working prototype
01 EditMap02 EVALA03 Mind the Creature04 TAKE ONE05 eMeM
A spatial canvas sorts dozens of AI variations into scenes.
21 / 29
Chapter 05 / 05
05
eMeM.
Find who thinks like you, and who doesn’t.
Social learning, text only
Ready to pilot · simulated cohort
01 EditMap02 EVALA03 Mind the Creature04 TAKE ONE05 eMeM
22 / 29
05 · eMeM
Social learning, text only
No images. Only ideas.
eMeM is a community platform for learning, made only of text. A community uploads knowledge, each person agrees or disagrees with it, and their answers connect them to the people who think alike, or the opposite. Built for teams, companies and classes; the demo runs on ideas about cinema.
↑ up · agree↓ down · disagree
eMeM
“When a sound can replace an image, suppress the image. The ear goes much deeper.”
— Robert BressonNotes sur le cinématographe, 1975
“I’d rather film a real volcano than a thousand green-screen effects.”
— Werner HerzogA Guide for the Perplexed, 2014
“If a character can put what they feel into words, the scene must be rewritten from scratch.”
— David MametOn Directing Film, 1991
“I don’t direct actors. I direct the viewer’s attention with surgical precision.”
— David FincherDavid Fincher: Conversations, 2014
“Montage is conflict. Two shots don’t add up; they collide to strike a spark.”
— Sergei EisensteinFilm Form: Essays in Film Theory, 1949
REELNOTEBOOKMINDS
fingerprint · 50 answers
23 / 29
05 · eMeM
Three minds, seven days.
The mirrorally
The oppositeintellectual adversary
Youyour mind · 50 ideas
01Ideas
50 ideas; 10 new each week, matches recalculated.
02No AI
AI only helped gather candidate quotes, all checked by hand.
WITH THE MIRROR · ~96%
MIRROR (21:04)
You say editing is conflict. What about the long take?
YOU (21:06)
The long take moves the conflict into the frame. The cut is still there; the actor makes it.
MIRROR (21:09)
Then rhythm comes from time, not from the cut.
WITH THE OPPOSITE · ~4%
OPPOSITE (18:20)
Music over picture is an anaesthetic. Bresson was right.
YOU (18:24)
Or it’s a second camera: it hears what the frame can’t show.
OPPOSITE (18:31)
Then your frame didn’t do enough.
DAY 1DAY 2DAY 3DAY 4DAY 5DAY 6DAY 7
FULL DELETIONday 7 · then 10 new ideas
One chat with each, written like a script: text on paper, no bubbles, reactions instead of quick replies. On day 7 the chats are deleted and 10 new ideas arrive. Your answers can bring a new mirror or a new opposite, or the same minds again.
The current version runs on a simulated demo cohort; the lines shown here are illustrative.
24 / 29
05 · eMeM
From a swipe to a conversation.
↑ agree↓ disagreehalf-swipe to peek at the sourcebookmark to keep
eMeM0 / 50
“Montage is conflict. Two shots do not add together; they collide to create a spark.”
— Sergei EisensteinFilm Form: Essays in Film Theory, 1949Director & theorist
ReelNotebookMinds
01Reel
Swipe through 50 ideas about cinema, one at a time.
→
02Notebook
Keep the ideas that matter, and get films picked from your choices.
→
03Minds
Meet your mirror (~96%) and your opposite (~4%).
→
← MindsThe mirror 96%
Demo preview · simulated cohort
The mirror 21:04
You say editing is conflict. What about the long take?
You 21:06
The long take moves the conflict into the frame. The actor makes the cut.
The mirror 21:09
Then rhythm comes from time, not from the cut.
04Dialogue
Seven days of script-style chat, then a full wipe.
25 / 29
Where each app stands
One out now. Three ready. One open.
Available today
00:0001:0002:00
02EVALA
6 discipline guides, in print and mobile editions
Ready to pilot
01EditMap
shared screenings with live marks, plus film analysis; tested with students
03Mind the Creature
a working app, 3 books mapped, any non-fiction title can follow
05eMeM
demo with a simulated cohort; a pilot group is next
Open to shape
04TAKE ONE
working single-user prototype; server and accounts are next
Every one of them was inspired by film students.
26 / 29
Markets
Where each app fits.
EDITMAP
EVALA
MIND THE CREATURE
TAKE ONE
eMeM
Agencies & creators
Studios & creative teams
Publishers & authors
Editors, post & video creators
Companies & communities
Film schools
Universities & art schools
Students & learning platforms
Creator communities & workshops
Festivals, cinemas & film clubs
first marketalso buys
27 / 29
Partnership
How we’d work together.
I build the product. You take it to the people who need it.
What I bring
What I’m looking for
01
Finished, working products
five apps, built and maintained by me, improving with every round of testing.
02
A real testing ground
I teach film at UNATC and test every app in my classes. Where needed, testing extends to the whole film faculty; eMeM needs exactly that.
03
A builder who knows the field
the apps come from editing and teaching practice, not from a whiteboard.
⇄
01
Positioning
help deciding which markets each tool fits, and how to speak to them.
02
Marketing and sales materials
campaigns, one-pagers, videos, made by you, in your voice, for your markets.
03
Distribution
reaching and selling to schools, studios, agencies and creators.
MIND THE CREATURETAKE ONEeMeM.
01
02
03
04
ROOM
FILM, ON THE HOST’S SCREEN ONLY
#2433.0s
#2122.3s
#2221.4s
#2517.6s
#2315.3s
#2010.4s
#198.1s
6.5s / 10.0s
8.5s / 25.8s
6.0s / 12.8s
6.5s / 9.6s
6.3s / 7.3s
5.5s / 8.6s
6.0s / 9.1s
7.0s / 24.7s
10.5s / 18.2s
4.3s / 7.9s
5.0s / 6.2s
C2▲ 
A3▲ 
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